Just weeks after we reported that negotiations were happening. We are sorry to announce that Aga, the workhorse cooker of British farmhouse kitchens for generations, has been bought by the Yanks.
It was announced last week that Aga Rangemaster will now be ‘the European platform’ for American equipment firm Middleby, who paid £129 million for the British manufacturing firm. All of this seems to have happened remarkably quickly as it was just a few short weeks ago that the announcement was made that negotiations were occurring.
Invented by a Swedish Nobel Prize-winning physicist Gustaf Dalen, the distinctive cast-iron ovens began production in the Midlands in the 1920s where it has continued production to this day. The American firm have immediately reassured workers at the factory in Coalbrookdale in Shropshire that not only would they be keeping the Aga name and product, but they would carry on making the ovens in Britain…. for now.
If history is anything to go by the timeline that we may now expect is as follows:
The current management will be replaced inside of 12 months, various assets from the businesses will be stripped and sold for considerable profit and production (either in part or in it’s entirety) will move to Eastern Europe on or around the 3 year anniversary of the sale.
We do not mean to be pessimistic but this is exactly what happens, more often than not, when Britain sells it’s family silver. The madness must end!