France has Champagne, Italy has Prosecco and Spain has Cava… but with the meteoric rise of the reputation of English Sparking Wine there has been a struggle as to what to call it. It seems English Winemakers now how have a solution… or do they?
When you think about Champagne or Prosecco they conjure up images of sophistication, high society and celebration. However, the new official name for English Sparking Wine, as backed by the UK Vineyard Association somehow seems to miss the same mark.
The association are suggesting that UK winemakers begin using the term ‘British Fizz’ on their bottles in order to differentiate it from it’s more established French, Italian and Spanish rivals. But, not everyone is convinced by the new name… myself included.
British Fizz. It just does not seem to have the right resonance. To me it suggests more alco-pop than a refined premium product. That being said, it is easier to criticise that create and I cannot really think of anything too much better.
If you have any bright ideas please comment below.