Ariel branded motorcycles are officially back on the road to success… and they are being made in Britain!
Those that read our blog regularly will likely know that I am a mad-keen motorcycle fanatic and may recall that last year I bought a brand new Triumph, which I still love BTW. Some of you may also know that I run the worlds largest (and only) forum for Triumph and BSA branded scooters. So, you can imagine my excitement at hearing the news that classic British motorcycle marque, Ariel, has been bought back into production. If that was not exciting enough… they are being made in Somerset!
Back in the 1950 British motorcycles were the best in the world. Renowned for their innovation, reliability and most of all speed! Brands like Norton, BSA, Vincent and Triumph were enjoying the golden age of two wheeled motorised transport. But by the mid-1960’s it was all over. All but a few British brands still existed, hit by the burgeoning market for imported Japanese bikes and the same oversights in quality control that killed off British automotive prowess. The 1970’s, 80’s, 90’s and 2000’s have seen an almost total dominance of Japanese branded cycles and today only Triumph remains made in Britain (oh, and Norton – Thanks Tim).
Seeing the Ariel marque again will undoubtedly stir emotions in any aging rocker but the new incarnation appears to have very little in common with its roots. While the Triumph range is dominated by retro designs, harking back to its 1950’s glory days, the new Ariel appears to be absolutely modern looking… almost futuristic. A bold move, but in my humble option a very wise one. However, before you run down to your local dealership, Ariel are planning to make just 150 units each year and will have a price tag a little over £20,000.
Would I buy one? In a heart beat. If money were no object a new Ariel motorcycle would definitely be on my Christmas list.
– James